as i've started out on my build in public journey, i've come across lots of different advice and techniques around idea validation. to over-simplify, the basic premise is that in order to validate your idea in the market, you need to talk to your target users, determine specific urgent pain points, and ideate from there. this is how you know what product the market needs.
what i haven't heard as much about is the concept of idea self-validation. what i'm talking about here is the "is this product something i really want to build and maintain for the next X years?" question. this question lets you know if continuing to work on this idea is something you need.
i almost abandoned ruminate earlier this week, for various reasons. i was feeling discouraged about the concept, and i started to feel excited about the prospect of thinking of a shiny new idea to work on. so i researched, ideated, and filled up a few pages of my notebook over the course of a few days. i kept landing on ideas that i was able to quickly rule out as not having a real market or not the right problem for me in particular to be working on. then a funny thing happened.
i discovered some new information from a twitter thread that made me realize that the problem of remote team decision-making and collaboration was a little bit more urgent and ubiquitous than i had recently thought. this renewed my trust and belief in the idea. in other words, the idea gained stronger self-validation.
while i have decided to pivot ruminate slightly, allowing my mind to be a little promiscuous with new ideas helped self-validate my original idea.
if you're feeling discouraged about your idea and your mind wants to explore other ideas, let it. one of three things will happen:
- you will find an idea you're more passionate about working on
- you won't find an idea you're more passionate about, but you'll find new information to bolster your original idea and renew your motivation
- you won't find an idea you're more passionate about, you won't find new information to bolster your original idea, but you'll keep looking